Any newbie to the eCommerce world faces a lot of challenges like minimal site traffic, sales going south, server speed, etc. The store owners generally look to hire magento developers for optimizing the Magento store, but instead, they need a mentor or a consultant who can identify the optimization blunders to elude on their site. Everyone is not privileged enough to have a guide in the preceding years of turmoil. This article highlights the issues involved in optimizing the site and provides some simple tips to optimize the site and improve the search rankings of the site. The bumpy ride of the first-timers can become smooth by following these basic optimization tips.
Design an Appealing Homepage
An attractive homepage goes a long way in increasing the conversion rate. On average, a visitor takes merely two seconds to decide whether to abandon the site or engage with it. A homepage design, which is appealing and interactive, is the need of the hour. One can opt for A/B testing while finalizing the home page design to avoid any gaffe. Avoid complex and image-heavy themes as it delays the website loading process, which negatively affects the abandonment rate. A crystal clear navigation and easy-to-use user interface are essential in the homepage design mix.
SEO, SEO, and SEO
Search Engine Optimization (SEO) is a never-ending process and pays rich dividends in terms of search engine rankings. This exercise ensures that your site shows up amongst the top search results whenever someone searches for a related product or service. The SEO basics are simple. To start with, the URL structures should be simple, and the URLs should be different for different web pages. The web pages should include Meta tags, keywords, titles, etc. for helping the search engine in finding them. The product pages should have relevant detailed descriptions for showing up in organic searches. Although the SEO process is simple and has to be repeated for any new web pages included in the store. Note that the search engines keep on coming with new updates, and to keep up with them is an essential component of site optimization. A magento development company can be hired for on-page SEO in case of a dearth of in-house expertise. Apart from on-page SEO, one should also focus on off-page SEO, which is using other channels like paid marketing, social media marketing, etc. to bring traffic to your site.
Encourage Reviews
The product review section adds credibility to the entire eCommerce process. Here the seller is not boasting about the product. Instead, the customers who have used that product are sharing their experience and feedback about the product. It matters more than anything else. The online buyers do not see the product until it is delivered post purchasing it. Reading customer reviews is their way out to make a purchase decision. Customers should always be encouraged to share their reviews by offering any kind of reward mechanism. These reviews genuinely give the business an idea about the quality of their products. Acting on the reviews is equally important for converting a one-time customer into a long-term customer.
Multi-Channel Sales
Website optimization is not enough for boosting the revenue of your store. There are other hangout places for your customers, especially social media sites. Social selling is the new eCommerce trend picking up. There are various third-party extensions through which you can integrate your store with social media conglomerates like Facebook, Instagram, etc. Provide an option to share product information and review on different social media platforms to the customers. Do not forget to add an option to purchase it from then and there itself. Social media and other new avenues should be included and capitalized upon whenever possible.
Transparent Policies
Customers are always wary of online stores with limited details on their policies. The lack of clarity in return policy or shipping costs leaves the customers in the dilemma of whether to initiate the purchase or not. Shopping cart abandonment is on the higher side due to a lack of transparency in shipping charges or promotional offers. Keeping a straightforward and transparent policy builds the brand image by winning customer’s trust. To avoid any kind of ambiguity, the relevant details like product price, shipping charges, return policies, etc. should be mentioned on the product page itself.
Final Remarks
Search engine optimization is the first step to fetch traffic to your Magento store. The store owners, if not technically competent, hire a Magento developers for this exercise, including off-page SEO. Once people turn up at your website, an impressive home page instills the desire in customers to stay on the site. The multi-channel sales enhance the revenue of the business. One can take the help of a Magento development company in the USA to integrate other popular sales channels like social media in your store. Customer reviews and transparency in framing and implementing policies go a long way in building lifelong customers.
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