The focal point for mobile app developers has shifted from customer acquisition to customer retention. The progressive web app development companies are also finding it pretty thorny to retain customers. A study reveals that the user retention rate in mobile apps is dismal; looming at around 32%. This means a staggering 58% of mobile users app abandon the app permanently. The user is understood to dump the mobile app if he doesn’t return to the app at least 11 times per annum. This article gives you insights into customer minds and suggests effective strategies to counter the menace of app abandonment by app onboarding.
Onboarding is a term coined by UX designer, used for quoting the familiarity quotient of the user with the mobile app. It is a crucial factor contributing to the success of the app. Let us look at the app onboarding tips to convert the first time users into eternal users.
Free Flowing App
The app’s flow is a vital ingredient to the app’s success recipe. The app should be easy to use with pleasing aesthetics. The minimal resistant to the user would garner maximum advantage to the app developer. The complexity should be avoided at all costs in all aspects of the app. All features like navigation, discovery, login, etc. should be lucid to avoid any kind of fuss. The most crucial cog in the wheel of onboarding is the ease of beginning of usage of the app.
Minimal or No Sign-up Fields
The lengthy login form is an outdated concept. The mobile app development company in india is developing apps that perform the sign-up using their existing mail accounts or social media accounts. Users do not have the patience to type in all the details in the sign-up form when they are raring to start using the app. In rare cases, if you want to store some information vital for the functioning of the app, ensure that it is asked in sections on different screens.
Single Screen, Single Concept
Users soak up information with ease when the information is specific and congregate. The information of a concept should be restricted to the same screen. The information overload should be avoided at all costs. This is particularly useful when the screen aims to exhibit the major features of the app. In these cases, the unfazed attention of the users is key to understanding the benefits of the app.
Quick Feedback
The User expects rapid feedback from the app especially when he is supplying any kind of information to the app or searching for something in the app. The feedback in-app onboarding is useful for pointing out success or failures in important processes such as validating the password. Animation serves as a powerful means to complete the interactions with the user. Negative feedback should also clearly highlight what gone wrong so that the user is aware of the issues.
Demonstrate the App
A parallel tutorial should be included alongside each feature of the app. This increases the comfort level of the user with the app. The basic purpose of augmenting the user’s familiarity with the app via onboarding gets a boost with simultaneous tutorials. It acts like a guided tour wherein the user gets a quest discovery like fun. This concept is pretty common in gaming apps that help the user in learning the controls of the game.
Innovate
Collect the feedback from the users regularly and act on the user comments and suggestions. This gives you an idea about what all new features can be included in the app. It can also identify the pain points of the users. But, the decision should not be based on the feedback of a few users. Sufficient data needs to be collected to take a call on modifying a key functionality of the app. Innovate relentlessly by adding new things and see if the users liked it or not.
Concluding Words
The app onboarding is an inevitable phase in retaining the users for the long term. It boosts user engagement and trims down the app abandonment rates. The onboarding experience craves the attention of the developers. The practices mentioned above helps the developers in creating an unfathomable relation with the user. Customer retention is proving to be elusive for companies involved in progressive web app development. But the mobile apps are encashing the concept of app onboarding to scale new heights. The success mantra of freelance app developers is to take the help of a mobile app development company in india to replicate the onboarding features from their popular apps.
No comments:
Post a Comment