Online businesses crave for the attention of online shoppers using different promotional strategies like adverts on social media sites and search engines. But the most effective way of seeking the attention of potential customers is by maintaining top positions in search rankings whenever a keyword related to the products you are selling or services you are offering is typed in the search engine. The good thing is that you don’t have to pay for this. Yes, you read it correctly. You can increase organic traffic to your website by working on the content on your online store. With each passing day, the algorithms used by search engines are becoming more and more sophisticated, unique and relevant content can fetch you higher search rankings. Search engines give the freshness and relevance of content higher priority while preparing search results.
Nevina Infotech has compiled this informative article on how Magento 2’s cool content management features make life easier for online businesses?
Content Staging
This feature is really useful when you want to create or modify some content during non-working hours say during the weekend. If you are planning to launch a promotional campaign on a non-working day, search for a staging dashboard in Magento 2. You do not need the help of a
magento development company; it is a simple visual tool where you can schedule the content changes to pages, categories, products, or even promotions (pricing rules), etc. You can also see the preview of how your store would look after these changes without affecting the current look of the store. You can manage your active or upcoming campaigns from here as it displays them in the timeline view.
Dynamic Content
Another issue commonly faced by businesses is the amount of time consumed in the generation of content. Here comes your Magento 2 genie again! Magento 2 can create content dynamically for businesses in a whoosh. Magento 2 can generate recommendation emails based on the customer’s buying behaviour. It can also generate content blocks to display the best selling products and most popular products dynamically. You can specify the category for which you want to create content dynamically or even for products not selected by any filters. Apart from this, Schema.org template available with Magento 2 gives you the freedom from creating content for the products and metadata. It has a huge repository of words to finalize the content and metadata of the page. If you are not satisfied with the dynamic content, you can even customize it. However, for advanced content configuration settings, it is advised to hire
magento development services.
Unique Content
The problem with creating dynamic content is that in certain cases, it might lead to duplicate data. For example, if you have created a page of most popular products dynamically, then the product details are duplicated, creating two different URLs having the same content. This would negate your chances to be towards the top of the search results as search engine proscribes duplicate data. To avoid these penalty points, call Magento2 the magician to pull a rabbit from its hat. Canonical Tag settings can be turned on to inform the search engine that the pages are not redundant but child pages of a master page whose content is being applied to them. This setting is particularly useful in a culturally diverse country like India, where the same product can be displayed under multiple categories. To handle multilingual content and URL optimization in such a scenario, hire a good
magento development company in india.
Final Thoughts
To enhance organic traffic, companies are spending hefty amounts in hiring SEO agencies and executives to write or edit the content on their online stores. For startups, not proficient in content creation and SEO features, it is suggested to hire
magento development services in india. Setting up Magento 2 is a one-time investment that can reap benefits for years. With its in-built content management features like content staging, dynamic content creation, and ensuring uniqueness of content, Magento 2 is the key to all your woes.
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